Our experience with client builders of all types and sizes has taught us that a systematic approach to marketing and sales produces superior results. Our Performance SystemTM orchestrates all the activities needed for marketing and sales success.
In our system, customer satisfaction moves potential consumers along a path of growing cmmitment until they become happy owners and even referral agents for your company. The diagram on this page shows how the basic marketing activities, which we call activity blocks, can be coordinated in a way that produces customer satisfaction. Within each activity block, The Performance SystemTM offers literally hundreds of individual actions to choose from. Our job as consultants is to find the exact combination of activities that will yield maximum results for you. Each situation is different, but the principles remain the same: use Marketing Research to define the opportunity; develop a Strategic Plan and Budget which describes a feasible program of action; employ specific activities within the eight promotional blocks to build customer satisfaction.
The Performance SystemTM was our first major innovation, and it has served our clients well. So well, in fact, that it's now taught in each of the four education courses required for membership in the Institute of Residential Marketing.
Implementing a Performance SystemTM approach to marketing and sales for your company will always be a custom operation, but there are several starting points which seem to occur in many situations.
Marketing and Sales Audit
Oftentimes, it is productive for us to conduct an audit of your marketing and sales activities using the Performance SystemTM as an outline. We do this on a visit to your site. We'll look over everything you're doing, and we'll examine your competitors. We'll write you a short report of recommendations, or we'll make a verbal presentation of our findings at your option. If you like, we'll help you implement the recommendations.
It normally takes one to two days on-site to conduct such an audit depending on the complexity of your situation. We will send you a comprehensive list of items that you can send us that will tell us a lot about how your marketing and sales activities are conducted. We'll study those items in advance, so we can hit the ground running when we visit you. We'll plan out our visit with you in advance so we make the best use of everybody's time.
Market Research Analysis & Study
The best money a homebulder or land developer can spend is to conduct a thorough study of the market in which the contemplated project will be undertaken. So many expensive mistakes can be avoided by knowing in advance what has the best chance of working given the general market conditions and specific competitive challenges your project will face.
Our market studies combine sophisticated analyses of secondary research data with a 100 percent lot-by-lot survey of competing products. We will tell you what is doing well and why. We will give you a competent prediction of future market trends, and we will recommend a specific course of action to you.
Performing these studies generally requires 3 to 5 days in your market and 3 to 4 weeks to compile information and generate our report. We will send you a detailed list of items we'll need, so you can start assembling them. That will save valuable time in the field.
ACT NOW
To find out more about how we might be able to help you, pick up the phone and call us at 1-800-521-3529 . We would love to hear from you.
We’ll discuss your situation and propose a plan of action custom-tailored to you. The call is free, and there is no charge or obligation for our conversation. Heck, you may get just what you need from the phone call itself. It’s happened before.
If we’re on another line, or away from the phone, leave a voice message. We’ll get back to you ASAP.
Thanks for your interest.
